Emergency Shelter Life Cube Makes Waves on Invention USA
A couple days ago I got the chance to interview my good friend Nick Pedersen, one of the founders of Life Cube Inc. Life Cube is an amazing emergency shelter that has the ability to change the way we respond to the world’s most devastating disasters. Nick dropped out of UCSB to pursue his dream, and will be on the History Channel’s Invention USA this coming Friday (12/16/11)!
Nick wrote Silicon Beach TV a guest post summarizing his adventures with Life Cube. I also did a video interview with Nick at Life Cube’s headquarters in Santa Barbra, Ca…
Name: Nick Pedersen
Title: Co-Founder, Business Development Manager
Company: Life Cube, Inc.
Life Cube and I have a very unique relationship. Nothing in my life has been tougher, I work long hours on short wages, and my social life tends to take a back seat to my business. The funny thing is, I can’t see myself doing anything else.
When I came down to Santa Barbara to go to the University, I enrolled as a Philosophy Major because I thought I wanted to be a lawyer. However, I learned very quickly that I had no interest in a professional degree. What I did have, was the ability to see beyond a problem and work through the underlying issues.
This led to a fascination with entrepreneurship which led to an internship which led to a full-time workload here at Life Cube. I discovered the Technology Management Program my Junior year and since then, all bets were off. I stopped taking GE’s and Major requirements, opting instead for “Entrepreneurial Marketing,” “Finance,” and “Business in a Global Environment,” among others.
After winning the competition and finishing my Senior year (sans degree), I decided it would be best to leave school and pursue Life Cube. It was tough times for about a year but 2011 has proven to be a turning point. I’ve been able to raise more than $350,000 in seed capital to begin production and market our products at trade shows in Europe, Canada, and all over the United States.
The US Military has indicated a desire to procure product and we were able to get a unit on the ground within 72 hours after the Joplin tornado. I’ve learned more than I ever thought I could and every day brings new rewards to our door.
Entrepreneurship is quite often terrifying. You never know what the next day, week or month will bring and you’re always walking the tightrope without a safety yet.
Still, I couldn’t see myself doing anything else.